pexels-photo-59087

13 Ways To More Effectively Use 140 Characters

by Seshu Madabushi 3 Min Read

Twitter has effectively been our micro-blogging friend for a decade, which has ever changed the face of marketing. It’s a great tool  and one can easily convert a 140-letter piece of copy into an efficient and succinct sales pitch. Here are a few tips for you to keep in mind as you manage your restaurant's Twitter.

Profile Set Up

Your profile picture and your bio are the most relevant info that will describe your brand and will stick by every tweet you send out. Make sure you incorporate appropriate business info, hours, menu and a personalized logo.

Use ‘Lists’

A business needs to engage with a myriad of organizations. For example, a restaurant may interact with bloggers for promotional activities; keep an eye out for competitors to stay on top of the game and vendors etc. You can now make up to 1,000 lists and each list can include up to 5,000 accounts.

Be Selective on who you Follow

Being selective so as to not have your Twitter clogged up is an important move. You wouldn’t want all the noise to drown up the tweets and interactions that actually matter. It is advisable to have the automatically follow feature turned off. You may even take the help of tools like Audiense, Twitter Analytics, FollowerWonk etc.

Twitter Moments

Twitter’s newly launched storytelling feature is also a great way to optimize engagement on your account. The content curation tool introduced by Twitter allows you to gather and share a collection of tweets about a specific topic. This can be used in case you want to market an event.

unknown

Switch on your DM

Direct messaging is often disabled by default. Learn to find your way around privacy settings and make sure this particular feature is enabled. These are the private messages sent to you and you need to be accessible to the ones that wish to reach out.

Twitter Advertising

Twitter marketing enables you to customize your ad to deliver to the people who matter the most to your business. Target followers of similar accounts through Twitter ads and capture the exact clientele. Ads also give you the option to search according to relevant hashtags and help target previous customers, using your existing customer database.

Trending Topic

Hopping in on the trending Twitter topic yields multifold benefits. Some of these topics are sudden events; some of these can be planned well in advance. These heavily trafficked and heavily searched trending topics can open your brand to a wide gamut of new audience.

 Effective Sales Platform

Twitter is a platform well equipped to increase your restaurant sales – online as well as in store. Coupon-based marketing comes with a myriad of benefits.

  • It is just exclusive to Twitter followers, which is a great way to reward them and hence, you can measure how your brand is performing on Twitter.
  •  It helps in increasing visibility and brand loyalty. Adding a few staples to it such as like, follow and retweet can only multiply your audience.
Customer Service Tool

The last two years have seen a two and a half times the increase in customer service conversations on Twitter. Immediate responses along with a solution will go a long way into showing you are a business that cares and ultimately having a loyal customer.

Engage, Engage, Engage

Twitter engagements work on the 80/20 rule: 80 percent interaction, 20 percent about you. Sending personalized messages to your customers, reviewing their opinions and criticism, and keeping a track of your followers will go a long way. Take the help of some apps that can help you better manage your followers, interactions, etc. This is especially appropriate if you are a 24-hour business.

Influencer Marketing

Apart from the followers, look out for the key influencers to follow. Keep a check on the type of content they are sharing to hack some follows, likes and retweets. Klout is an imperative tool that helps in identifying the most influential Twitter users. Be sure to acknowledge them if they do share your content. A single share from an influencer can put you on the map!

Bring out some Cool Pics

Statistics show tweets with photos/videos get wider reach than plain content. Retweet percentage for such tweets increase by 150 percent and the number of clicks increase by 18 percent, approximately. These pictures/videos don’t necessarily have to be of professional quality. You’re good even if you’re snapping away through your smartphone.

Keep Track

Going through the tweets of target audience will give you an insight into the pool of possibilities you should be tapping. Twitter offers Twitter analytics that can help measure the visibility and engagement your tweets are leading to. Use these analytics to understand what type of content is being preferred by your audience.

Adopt these simple tips and tricks and get loved by Tweeples out there.

Seshu Madabushi

Seshu Madabushi

@mKonnekt | LinkedIn | Website

A serial entrepreneur with a focus on restaurant marketing, Seshu Madabushi has more than 15 years of experience. His latest venture, mKonnekt, is a marketing platform that mines customer data to create personalized dining experiences and consists of different modules for online ordering (FoodKonnekt) loyalty (FreeKwent) and more.

Related Articles