How does your marketing routine match up to the restaurant marketing pros? We ask the experts what restaurant marketing strategies should be your restaurant rituals to easily and effectively increase restaurant revenue.
As a successful restaurant owner, you will no doubt have a routine to keep on top of things. Reading industry magazines, checking out the competition, talking to your staff, that sort of thing.
When it comes to successful restaurant marketing strategies, it’s exactly the same; you need an effective routine to get every bit of revenue. We ask experts for three simple restaurant marketing rituals and broken them up into daily, weekly, and monthly rituals.
Daily: Check Your Reviews
We get it, everybody knows you should do this. It’s obvious, right? Restaurant marketing agency Placepull said, “Because it’s something you have to do so often, and it can be seen as a bit boring, we tend to put it off, which can lead to a profit-killing snowball. We absolutely recommend taking care of your reviews, good (and especially bad) every single day. If you do that, there’s no question you’ll have more customers and much higher revenue.”
Indeed, GoDine found 62 percent of diners said reviews were the top thing they considered when choosing a restaurant.
Weekly: Write an Email
Before you think email marketing is a little 2006, email marketing is still a powerhouse of a restaurant marketing strategy. In fact, email marketing experts Campaign Monitor said “Even with the explosion of new technology, marketers keep coming back to email. The reason is clear: For ten years in a row, email is the channel generating the highest ROI for marketers. For every $1 spent, email marketing generates $38 in ROI.”
In other words, for every hour of your time you put into email marketing, you’ll receive a 3,700 percent return on your effort.
It’s something you should do at least once a week to communicate new dishes, specials and general goings on to your customers. Make it something they’ll want to read, and marketing experts agree, you’ll see a tremendous increase in revenue for a relatively modest investment.
Monthly: Measure Your Results
The results are why we do this, so it’s important to make sure you’re getting a good return on your marketing investment.
If you did a coupon in the local paper, how many people used it or mentioned it? If you sent four emails that month, at what rate did people open and read them?
To take it a step further, you want to do what’s called A/B split testing. That’s just marketing talk for comparing two restaurant marketing strategies. For example, if you sent emails on Tuesdays and Thursdays, which day was more successful?
Compare what you do and play around to see what works best. The more data you gather, the smarter you can be. For example, you might find that free dessert deals don’t work in the winter, but delivery deals do.
As marketing guru Neil Patel puts it, “If you’re not A/B testing your content, you’re leaving money on the table.” We agree with him that it should be something you do at the end of every month!
There you have it, three simple restaurant marketing strategies that the experts agree should be part of your restaurant rituals. They only take a small amount of time and will be sure to get more new customers, keep those customers loyal, and keep your cash register singing the sweet song of continual cash. Get started with the daily ritual today and work your way through to the weekly and monthly rituals to get your profit pumping.