To better serve the evolving needs of today’s and tomorrow’s workforce, Snagajob has rebranded as Snag. The move echoes the company’s own evolution and positions them as a go-to platform for flex workers and the underemployed. The company currently surpasses 90 million registered hourly workers and 450,000 employer locations hiring on its platform and will expands its flexible work platform, Snag Work, to more cities throughout the U.S. in the coming months. Key elements of this rebranding effort include a new look with reimagined logo, refreshed brand identity and updated website and apps.
“This is a big deal for us,” Peter Harrison, CEO of Snag, told Modern Restaurant Management (MRM) magazine. “We have thought about this for a while. We have a lot of goodwill invested in Snagajob. This is taking the company ‘beyond jobs’ and having a more comprehensive platform that creates a new value proposition and strikes a chord.”
Harrison said Snag Work has gained substantial momentum since its launch last year in Richmond, Virginia, representing the first time hourly workers were given the flexibility of the gig economy. The on-demand platform was designed to instantly connect workers with open shifts in restaurants, hotels, and retail storefronts. Workers get the hours and flexibility they need while helping businesses eliminate the headache of turnover. On average, Snag Work fills 90 percent of shift requests and 70 percent of shifts are filled in just minutes. Thousands of shifts are worked on the Snag Work platform each month.
Harrison points out how Snag Work is a win-win for employers and workers. Employers receive an all-in-one solution for hiring and managing hourly teams that enables them to staff up faster, hire smarter and keep shifts filled. They can better compete for workers interested in platforms such as Uber or DoorDash. Workers find the right-fit positions, in convenient locations, with the schedule they need to earn more. For example, a worker can choose to make sandwiches at Subway one shift, then work at Jimmy John’s for another shift to try out the culture at different employers and increase their income. Employers also have the capability to advertise for training shifts at a discounted rate.
“Almost 60 percent of the American workforce is hourly and an overwhelming number of these consider themselves underemployed, meaning they aren’t getting enough work, hours or shifts to cover basic living expenses,” he said. “Snag is committed to connecting people with work that best fits their talents and availability so they can maximize their potential and live more fulfilling lives. It’s in our DNA. The new brand not only captures our vision but gives us room to continue expanding.”
Since its launch in 2000, the company has grown beyond just finding people jobs. It acquired PeopleMatter in 2016 and established itself as the first end-to-end platform for hourly work.
Throughout the company’s evolution: Snag’s purpose has remained the same, according to Harrison: to bring workers and employers together with the solutions they need to find and share work in their community.
“Employers embracing the new era of flexible work are attracting and retaining the best people, especially in today’s tight labor market where there’s very little slack,” he said. “People want work with flexible schedules to ensure they get the hours and income they need. Snag Work provides the hourly workforce just that, and gives employers a competitive and efficient way to fill shifts with proven and reliable workers.”
Snag Work is launching in Washington, D.C. next month and expanding to more cities across the country this year. While the company has focused on the hospitality industry, Harrison does envision building out the platform to include other industries such as retail and warehousing which have robust hourly workforces.