- Being authentic through trial and error
- Ways that you can market locally
- How to really use word of mouth
- Going more in depth & digging deep to find real value
- Thought leadership, and why that matters
- Talking about garbage
- Using each social platform in a different way
- Don’t spend your whole day on social, and finding your balance
Applebee's Salutes Franchisees
Applebee's Neighborhood Grill + Bar® honored franchisees and vendors who demonstrated excellence in operational performance and leadership at the 2017 Applebee's Fall Franchise Conference in Boca Raton, FL.
"It's always an honor to recognize those who represent this great brand exceptionally well," said John Cywinski, president of Applebee's. "We have some of the best franchisees in the business who define excellence in leadership and innovation. I'm proud to be part of this extraordinarily unique Applebee's family."
The Abe Gustin Franchisee of the Year Award: Apple American Group and Chairman and CEO, Greg Flynn
This annual award, named for the man who helped build Applebee's into the nation's iconic, casual dining brand, is given to a franchisee who has achieved the highest standards possible for the Applebee's brand, restaurants and guests. Applebee's largest franchisee, with 475 restaurants, Apple American Group has proven to be an invaluable and operational leader. The organization continues to set the bar for industry excellence not only in restaurant operations, but by the positive impact it makes in each neighborhood it serves nationwide.
The Lloyd Hill Neighbor of the Year Award: The Rose Group
This award, newly named after one of our historic leaders who fueled Applebee's unparalleled growth and championed its unique culture, recognizes the Applebee's franchisee that has demonstrated an infinite amount of generosity, compassion and care for their neighbors through a variety of causes, activities and initiatives. This year's honoree was The Rose Group. The Rose Group embraces every neighborhood they serve. From hosting more than 2,100 charitable events and fulfilling more than 2,000 donation requests to serving more than 27,300 free meals to veterans and active duty military. While already an extensive list, the group's biggest passion project came 13 years ago when they took a phone call from Liz Scott, co-founder of the Alex's Lemonade Stand Foundation, building this into a brand-wide initiative. To date, the Rose Group has raised more than $3.6 million for Alex's Lemonade Stand Foundation.
The Bill Palmer Heart of Applebee's Award: Doherty Enterprises
This award, named after the founder of the brand, is awarded to a single Applebee's franchisee that has shown the greatest commitment to an individual cause or organization. The 2017 recipient of the Heart of Applebee's award is Doherty Enterprises, in recognition for their WOW a Friend Foundation. In 2007, Doherty created the Foundation to support its internal family or team members with immediate financial assistance during times of hardship. Since 2007, their Foundation has raised more than $2.7 million and given back more than $1.6 million to Doherty employees.
The Operator of the Year Award: Dan Krebsbach, Apple American Group
This award recognizes an operator who is passionate about what they do at Applebee's, and goes above and beyond every day to ensure their restaurants and management teams exceed guest expectations. This year's recipient, Dan Krebsbach, SVP of operations of Apple American Group has embedded a culture of high standards and accountability. Committed to providing guests with an outstanding experience each and every day, he has championed building strong teams and sustaining exceptional talent.
The International Franchisee of the Year Award: Internacional 999, Mexico
This award recognizes the international franchisee that has consistently raised the Applebee's brand on an international level. For the first time, this honor was awarded to a franchisee for the second time, and consecutively. Internacional 999, Mexico was recognized for their dedication to talent development, menu testing, community support and overall business excellence.
The Vendor of the Year Award: Custom Culinary
Every year this honor is awarded to the vendor that made the greatest contribution to the Applebee's system. This year, Custom Culinary was recognized as Applebee's Vendor of the Year. Having been a longstanding supplier to the Applebee's system with a proven record of innovation, professionalism and support. They consistently provide Applebee's culinary with industry-best research and develop outstanding products.
Distributor of the Year Award: Gordon Food Service
This year's Distributor of the Year Award winner is Gordon Food Service. This distributor demonstrated a truly remarkable performance to ensure continuity of supply to restaurants impacted by Hurricane Harvey.
Top Culinary Trends
Sterling-Rice Group (SRG) identified its annual top culinary trends that will stand out on menus, expand onto grocery shelves, and attract consumer interest across the U.S. in the year ahead.
SRG's 2018 Cutting-Edge Culinary Trends were compiled by SRG's Culinary Team, led by Culinary Director Liz Moskow. The report is the culmination of a year-long examination of the global foodscape, based on international scouting trips, in-depth primary research, and input from SRG's Culinary Council, a team of more than 175 chefs, restaurateurs, and food experts from around the world.
"Some culinary trends may rise and fall within the same calendar year, yet many of the most relevant trends follow longer arcs, manifesting in connected, yet new, innovations along the way," said Liz Moskow, SRG Culinary Director. "This year, we wanted to highlight the 'trendjectories' taken by the trends that allow them to maintain relevance and stay front and center in the minds of consumers."
Look for these culinary trends to expand and grow next year as they move from cutting edge to mainstream:
- Coffee + Spice is Everything Nice: Say goodbye to café lattes and hello to the flavor and functional benefits that herbs and spices add; think chai-style coffee or coffee layered with flavors of cinnamon, orange zest and clove.
- U-mami Makes Breakfast: Diners are beginning to embrace jianbing, a traditional Chinese street-food breakfast crepe brushed with umami-rich hoisin and chili sauce; layered with egg, pickled veggies, and herbs, and sometimes customized with sausage or bacon.
- Moringa is the Thinga! Consumers just can't get enough of the green, which is why we predict that moringa–a superfood derived from the dried leaves of the "tree of life"–will be the "thinga" in 2018 and beyond. With more protein, fiber, calcium and vitamins than matcha, watch for moringa to become the next matcha or golden milk.
- Slow Dough: The frenzy for fermentation continues as artisan bakers and makers of pinsa-–an ancient Roman style of pizza that uses a flour blend with longer fermentation periods to make the bread easier to digest-–will spur a revolution in the way crusts are crafted.
- Trendy Tea and The Chickpea: Burmese cuisine, a blend of Chinese, Laotian, Indian, and Thai flavors, has the staying power to appeal to a variety of different palates, and we predict it will be pushing front and center in 2018.
- The Objectification of Food: Instagram has made food evermore about styling than substance. Next year the Culinary Institute of America will start offering classes on how to take "Insta-ready" photos of food. Full-on art installations and "foodzeums" are being created specifically to engage visually with food through the lens of a phone. Heading into 2018, we will continue to see visual food experiences created with the explicit purpose of getting the perfect photo opp.
For a complete look at cutting-edge Culinary Trends 2017, click here.