MRM News: Catering as an Untapped Opportunity for Franchises

by Barbara Castiglia and Kevin Freibott1 Min Read

The market for business catering in the U.S. is now worth $21 billion annually, according to  Technomic. Earlier this year, ezCater, the only nationwide marketplace for business catering, raised a $35 million round of funding tho bring the company's total amount raised to $70 million. The money is being used to fuel the company’s growth by accelerating product development, expanding customer support and bolstering sales and marketing efforts.

ezCater has doubled its headcount and continues to cultivate its network of restaurants and caterer partners, which includes tens of thousands of independent local restaurants, plus regional and national chains such as Boston Market, HoneyBaked Ham, and Ruby Tuesday. ezCater now counts nearly 50,000 restaurants and caterers in its marketplace and has helped provide food for more than 16 million businesspeople.

In this MRM News clip, ezCater's VP of Caterer Partnerships Victoria Brady talks about how franchises can capitalize on the growing interest in catering opportunities. 

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