MRM News: Innovating Event Management

by Barbara Castiglia and Kevin Freibott2 Min Read

Gather has entered a strategic partnership with Vista Equity Partners that will provide the event management software provider with capital to expand its Atlanta employee base and fuel product development. Gather is on track to power $1 billion in sales by the end of 2017.  Since its inception in 2013, Gather has driven events for more than 3,500 U.S. restaurants and venues, including Fleming’s Prime Steakhouse & Wine Bar, Rick Bayless’ restaurants and Darden Specialty Brands.

“The hospitality industry is increasingly turning to technology to streamline processes, and many restaurants and venues are identifying event programs as the most lucrative business arm to optimize,” said Nicholas Miller, co-founder and CEO of Gather. “Vista’s financial strength and software expertise will fuel Gather’s next chapter of growth, allowing us to improve our existing product and continue to help clients develop event programs that will serve as major revenue streams.”

With its cloud-based platform, Gather helps restaurants and venues manage and grow event programs into new revenue sources by streamlining sales and workflow, from initial inquiry to day-of execution and payments, providing coaching and support for long-term success.

“Gather’s innovative approach to restaurant and venue event management creates a powerful platform with intrinsic value for customers seeking expansion of their event programs,” said Brian Sheth, co-founder and President of Vista Equity Partners. “Our partnership creates a tremendous opportunity to strengthen Gather’s leadership position within a dynamic and growing market eager to adopt collaborative, high ROI software solutions.”

“We’re fortunate to be part of Atlanta’s growing tech community and look forward to tapping into an incredibly talented pool of software engineers, sales managers and other professionals to help take Gather to the next level,” added Miller. 

In this MRM News clip, David Williams, Gather's Vice President of Sales, talks about the challenges of integrating technology within the hospitality industry and the company's mission. 

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