Three Ways to Impact Business During the Holiday Season

Chilly air, sparkling lights and tree lots: signs the holiday season is fast approaching. As winter rolls around, boosting restaurant sales and retaining customers is no easy task. However, the solution to offsetting seasonal sales losses and driving loyalty often lies in subtle, targeted marketing. To make things a little easier on you this year, we’ve dug into historical data from December 1 through January 10 and extracted some exciting findings about customer trends. Here are three solutions for impacting your restaurant's business this holiday season.

Catering: The Gift That Keeps on GivingFor restaurants offering catering, planning for events like company holiday parties can offset potential lulls. To do so, take stock of your data for insights about which customers purchase large quantities of food before the holidays. Reach these potential customers by offering catering discounts and creating email messaging during Week One and Week Two of December, reminding them that…