Data is becoming increasing important for restaurants. So much so, Marketing Vitals recently paired with TDn2K’s Black Box Intelligence™ to increase the understanding, value and influence of big data, as it pertains to the service industry. Through this partnership, marketers and restaurant companies will gain a better understanding of their units’ performance through a more enriched and robust data set. Black Box Intelligence™ users will gain enhanced automation and new KPIs, and Marketing Vitals’ customers will have the ability to benchmark their sales and traffic performance against their competitive sets across the industry. The two brands’ expanded data collection and analysis capabilities will enhance the data offering of each company and provide more value for TDn2K members and Marketing Vitals’ customers.
In this MRM News clip, Rom Krupp, CEO of Marketing Vitals, discusses the most important data points restaurant managers and owners need to pay attention to in order to increase the chances of success.