Why Customers Want to Order Directly from Restaurants (And What’s In It for You)

Food ordering has come a long way since the days of calling your local pizza chain. The internet has created opportunities in online ordering for most restaurant categories, and these days, everything from salads to smoothies is just a click away.

So, what do your customers like so much about communicating directly?

But that doesn’t mean all online ordering is equal. With several options now at their disposal, customers can afford to be choosy about where they order. And with so many means of ordering – mobile apps, restaurant websites, third-party providers – competing for attention and dollars, restaurants must discern what buyers prefer and how to implement cost-effective solutions. Tillster research has found that the best way to serve your customers is by allowing them to order directly from you.

This may seem counterintuitive to some managers. If a restaurant is new to mobile ordering (or has experience but hopes to expand its footprint), the easiest way forward might seem…